Digital marketing

A fully comprehensive service: SEO, sponsored advertisements, press review and Digital PR. The purpose? Keeping the focus on the company and its services/products.

With the aim of supporting the company in the process of acquiring greater visibility, increasing brand authority and acquiring new clients, YouCo offers a complete program with a series of activities designed and targeted specifically for the company. The Digital Team was created specifically to meet the different needs of companies and was developed mainly in the context of Digital Marketing. Below you can find the services offered in detail:

• SEO Optimization. Search and analysis of the search volume according to specific keywords, with the aim of positioning the company on search engines. From here the specific activities are developed to make the company’s website appear in the top positions of Google’s Serp becoming, consequently, an immediate response to the user’s search Strategies used include content marketing, effective link building and usability studies.
• Sponsored ads on search engines and social networks. YouCo entirely creates ads on Google AdWords, and similar programs, and on Social Media. The presence on these platforms increases the visibility of the brand, with a consequent increase of qualified leads and clients.
• Direct e-mail marketing, mobile marketing, viral marketing. Development of a specific e-mail marketing strategy; use of traditional messaging channels to send specific offers to the user; implementation of a viral marketing strategy, to make users real (involuntary) promoters of the products and services that make up the company’s offer.
• Press Office and Press Review activities. YouCo also manages the Public Relationships of its clients. Specifically, it develops and prepares ad hoc press releases, creates and publishes promotional articles for magazines and newspapers and coordinates the various outbound channels such as TV and radio.
• Digital PR. It manages, monitors and implements of all those activities aimed at improving brand awareness and, more specifically, the brand public’s perception. The final purpose is to encourage effective interaction with users, so that they acquire the right image of the brand and decide to approach it.

YouCo considers every single step of this long but satisfying process essential and unavoidable in order to keep the focus constantly on the company. Discover how YouCo can help your company to grow in the digital world: contact our team!