This activity allows designing and developing digital products (apps and websites) oriented to the users and the satisfaction of their needs User Experience Design ensures that the interaction between product and user is simple, immediate and pleasant.
User Experience Design is a design and development activity based on the effective interaction between touch points (mobile application, web portal, etc.) and user. For a company that decides to undertake a path of digitalization and innovation, this activity is essential because it allows improving not only the performance of the work activities, with the use for example of professional apps, but also to increase the brand authority of the trademark thanks to an efficient and useful website for the user.
YouCo’s UX Designers have the task of creating digital products that can easily meet the needs of those who use them, whether they are employees within the company or potential new clients. That is why every YouCo project starts with Design Thinking.
The purpose of YouCo, in the context of User Experience Design, consists in developing, even before a user friendly interface, a “good user experience” for the user. All the elements that make the user experience, pleasant and performing are part of this concept: speed of use, communicative approach that is suitable to the user’s reality, customization, simplicity of use.
The digital team studies and monitors all interactions that occur between the user and the company’s brand, making the user’s understanding of the strategy more precise and easy to be applied. The perfect combination among design, communication, integration of organizational processes, sales and product/service offer, allows the company to convey a unique message to potential clients: a high level of quality that is reflected not only on the on-line channel, but also off-line.
To receive more information on the advantages that your company can obtain from a User Experience Design process and discover, in more detail, which activities could be more effective for your brand, contact the YouCo team.
Design thinkingThis design methodology uses the creative approach, typical of designers, to develop innovative and specific solutions for the client.Vai alla pagina di dettaglio
Web site designThis activity concerns the design, integration and creation of tailor-made web platforms, following the technological needs of the client (e-commerce, private areas...).Vai alla pagina di dettaglio
App designIt develops and creates Apps for mobile devices, based on client needs. For both iOS and Android, they can be integrated with wider business solutions.Vai alla pagina di dettaglio
Digital marketingThis activity implements marketing strategies specific to the client's needs. It makes use of techniques such as SEO, SEM and viral marketing.Vai alla pagina di dettaglio
Usability testTesting digital products analyzing the effectiveness of the User Experience to start a process of continuous improvement.Vai alla pagina di dettaglio
PA & Smart CitiesYouCo helps to develop tools that can improve the interaction between citizens and public agencies bringing innovation also in this demanding fieldVai alla pagina di dettaglio