This activity allows designing and developing digital products (apps and websites) oriented to the users and the satisfaction of their needs User Experience Design ensures that the interaction between product and user is simple, immediate and pleasant.
User Experience Design is a design and development activity based on the effective interaction between touch points (mobile application, web portal, etc.) and user. For a company that decides to undertake a path of digitalization and innovation, this activity is essential because it allows improving not only the performance of the work activities, with the use for example of professional apps, but also to increase the brand authority of the trademark thanks to an efficient and useful website for the user.
YouCo’s UX Designers have the task of creating digital products that can easily meet the needs of those who use them, whether they are employees within the company or potential new clients. That is why every YouCo project starts with Design Thinking.
The purpose of YouCo, in the context of User Experience Design, consists in developing, even before a user friendly interface, a “good user experience” for the user. All the elements that make the user experience, pleasant and performing are part of this concept: speed of use, communicative approach that is suitable to the user’s reality, customization, simplicity of use.
The digital team studies and monitors all interactions that occur between the user and the company’s brand, making the user’s understanding of the strategy more precise and easy to be applied. The perfect combination among design, communication, integration of organizational processes, sales and product/service offer, allows the company to convey a unique message to potential clients: a high level of quality that is reflected not only on the on-line channel, but also off-line.
To receive more information on the advantages that your company can obtain from a User Experience Design process and discover, in more detail, which activities could be more effective for your brand, contact the YouCo team.
Design thinking
This design methodology uses the creative approach, typical of designers, to develop innovative and specific solutions for the client.Vai alla pagina di dettaglio
Web site design
This activity concerns the design, integration and creation of tailor-made web platforms, following the technological needs of the client (e-commerce, private areas...).Vai alla pagina di dettaglio
App design
It develops and creates Apps for mobile devices, based on client needs. For both iOS and Android, they can be integrated with wider business solutions.Vai alla pagina di dettaglio
Digital marketing
This activity implements marketing strategies specific to the client's needs. It makes use of techniques such as SEO, SEM and viral marketing.Vai alla pagina di dettaglio
Usability test
Testing digital products analyzing the effectiveness of the User Experience to start a process of continuous improvement.Vai alla pagina di dettaglioIndustries
Creation of websites and portals for the public administration
YouCo accompanies the PA in the creation of websites in compliance with the AgID guidelinesVai alla pagina di dettaglioSuccessful cases
Metropolitan City of Milan
YouCo assisted the Province of Milan in the online transition to Metropolitan City, developing a fully digital projectVai alla pagina di dettaglio
Local Police
YouCo developed a solution for managing police patrols for Local Police. Here is the specific case studyVai alla pagina di dettaglio