{"id":10972,"date":"2024-10-03T13:59:56","date_gmt":"2024-10-03T12:59:56","guid":{"rendered":"https:\/\/www.youco.eu\/pensamiento-de-diseno\/"},"modified":"2025-02-27T11:03:44","modified_gmt":"2025-02-27T10:03:44","slug":"pensamiento-de-diseno","status":"publish","type":"post","link":"https:\/\/www.youco.eu\/es\/pensamiento-de-diseno\/","title":{"rendered":"Pensamiento de dise\u00f1o"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; specialty=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bb5090e6ab-34c2-40d8-a0b9-01a999eea063&#8243; locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/www.youco.eu\/wp-content\/uploads\/2024\/10\/YouCo-design-thinking.jpg\u00bb title_text=\u00bbYouCo-dise\u00f1a-piensa\u00bb force_fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; specialty_columns=\u00bb2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner saved_specialty_column_type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bba7b77383-c69e-44de-b0df-0faadb6dd1b9&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbVisi\u00f3n general\u00bb _builder_version=\u00bb4.26.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<big>Utilizamos metodolog\u00edas de dise\u00f1o creativo para identificar posibilidades, requisitos y soluciones tecnol\u00f3gicas y de dise\u00f1o para el \u00e9xito de empresas e instituciones.<\/big><\/p>\n<p>Todos los proyectos de YouCo surgen del Design Thinking. Se trata de un m\u00e9todo de dise\u00f1o creativo que re\u00fane a varios profesionales y cuyo objetivo es resolver problemas y encontrar soluciones innovadoras para una amplia variedad de aspectos empresariales. <\/p>\n<p>A diferencia del enfoque cl\u00e1sico, caracterizado por problema &gt; idea &gt; soluci\u00f3n, el Design Thinking encuentra su centro de atenci\u00f3n en el usuario y en la satisfacci\u00f3n de sus necesidades. Por tanto, este proceso creativo se basa en la creaci\u00f3n de valor para el usuario, y no en la mera necesidad de resolver un problema.[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#FFFFFF\u00bb custom_padding=\u00bb56px|0px|0px|0px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px|7%|50px|7%|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.26.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbEl proceso que caracteriza al Design Thinking se divide en cinco etapas:\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,1_5,1_5,1_5,1_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbEmpatiza\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bbagsdix-smt2-people-outline||fa||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bb_initial\u00bb global_colors_info=\u00bb{}\u00bb]La primera fase del proceso de Design Thinking implica crear una fuerte conexi\u00f3n con el usuario, sumergi\u00e9ndose en su realidad concreta. De este modo, es posible comprender plenamente las necesidades y requisitos del usuario y cu\u00e1l es realmente el problema que hay que resolver;[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbDefine\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe0f5;||divi||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Una vez que el equipo de desarrollo ha entrado en la realidad del usuario y comprendido sus necesidades, define en qu\u00e9 direcci\u00f3n actuar: cu\u00e1les son las necesidades reales que hay que satisfacer o cu\u00e1l es el problema real que hay que resolver;[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbIdea\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe007;||divi||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]Tras adquirir la informaci\u00f3n preliminar, se sientan las bases del proyecto. As\u00ed comienza un intercambio de ideas y evaluaciones que conducen a la definici\u00f3n del prototipo;[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPrototipo\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe609;||divi||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]En este punto, se crea el prototipo. Esta fase sirve para hacer tangible y visible una idea, de modo que se pueda comprender su valor. Adem\u00e1s, gracias al prototipo, el equipo de desarrollo puede comprender qu\u00e9 aspectos mantener, cu\u00e1les eliminar y cu\u00e1les implementar;[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00bb1_5&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_blurb title=\u00bbPrueba\u00bb use_icon=\u00bbon\u00bb font_icon=\u00bb&#xe00a;||divi||400&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]La fase de prueba, por su parte, consiste en poner en funcionamiento el prototipo y analizar su respuesta, para identificar y corregir cualquier anomal\u00eda. A partir de aqu\u00ed, llegamos a la soluci\u00f3n final, hecha a medida.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb56px|0px|0px|0px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bb_initial\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.youco.eu\/wp-content\/uploads\/2024\/10\/servizi_digital05-1.jpg\u00bb title_text=\u00bbservicios_digital05-1&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_heading title=\u00bbTaller\u00bb _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_heading][et_pb_text _builder_version=\u00bb4.27.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Adem\u00e1s de utilizar internamente la t\u00e9cnica del Design Thinking, YouCo ofrece <strong>v\u00edas de dise\u00f1o<\/strong> <strong>participativo<\/strong> que implican directamente al cliente o a grupos de usuarios. Se estructuran en <strong>talleres<\/strong>, en los que el equipo digital y el cliente <strong>trabajan juntos<\/strong>, con lienzos y apoyo creativo, para <strong>elaborar la soluci\u00f3n<\/strong> m\u00e1s acorde con las necesidades reales expresadas. En concreto, el taller sirve para esbozar las \u00abpersonas\u00bb, es decir, los distintos tipos de usuarios que pueden interesar a la empresa, y el recorrido del usuario.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El enfoque de la innovaci\u00f3n centrado en el usuario<\/p>\n","protected":false},"author":4,"featured_media":10973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[278,284,282,254,252,277,280,240,257,238,276,241],"tags":[],"class_list":["post-10972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-administracion-publica","category-agricultura","category-ciudades-inteligentes","category-diseno-de-experiencia-de-usuario","category-diseno-y-estrategia","category-empresa-de-lujo","category-energia-y-servicios-publicos","category-gdo-y-retail","category-pensamiento-de-diseno","category-sanidad","category-servicios","category-transporte"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YouCo &#187; 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