Maintain focus on the company and its services/products

Digital marketing
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Overview

A comprehensive activity: SEO, sponsored ads, press reviews, and Digital PR. The goal? Maintaining focus on the company and its services/products.
With the aim of supporting the company in the process of acquiring greater visibility, increasing brand authority and acquiring new customers, YouCo proposes a 360-degree program with a series of activities specifically designed and targeted for it. The Digital Team is created specifically to respond to the diverse needs of businesses and primarily develops in the context of Digital Marketing.

Here are the details of the services offered:

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SEO Optimization

Research and analysis of search volume for specific keywords, with the aim of positioning the company on search engines. From here, specific activities are developed to bring the company website to appear in the top positions of Google’s SERP, consequently becoming an immediate response to the user’s search. Among the strategies used are content marketing, effective link building, and usability studies.

Sponsored ads on search engines and Social Networks

YouCo takes care of the entire creation of ads on Google AdWords, and similar programs, and on Social Media. The presence on these platforms leads to increased brand visibility, resulting in an increase of qualified leads and customers.
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Direct email marketing, mobile marketing, viral marketing

Development of a specific email marketing strategy; use of traditional messaging channels for sending user-specific offers; implementation of a viral marketing strategy to turn users into true (involuntary) propagators of the products and services that make up the company’s offer.
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Press Office and Press Review Activities

YouCo also manages Public Relations for its clients. Specifically, it develops and prepares ad hoc press releases, creates and publishes promotional articles in newspapers and dailies, and coordinates various outbound channels such as TV and radio.

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Digital PR

Management, monitoring, and implementation of all those activities aimed at improving brand awareness and, more specifically, the public’s perception of the brand. The ultimate goal is to encourage effective interaction with users, to ensure they acquire the right image of the brand and decide to approach it.

YouCo considers every single step of this long but satisfying process fundamental and essential to keep the focus constantly on the company. Discover how YouCo can help your company grow in the digital field: contact our team!

Want to learn more?

The system to achieve greater efficiency in processes, to significantly save on business costs and to improve personal experience, both for employees and customers.
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