Public Administration

The regulations for the creation of public administration websites and portals define a common framework, designed to guarantee all citizens the maximum ease of access to information and the best understanding of it, fully guaranteeing their rights.

This regulatory framework, fundamental for the progress of digital technology to translate into an effective advantage in terms of transparency, information, and democracy, brings with it two important implications.

• On one hand, there is an issue of inevitable complexity. Navigating through information architecture, taxonomies, tags, and content types, especially at the beginning, is anything but intuitive and, particularly in small entities, can represent an almost insurmountable obstacle.
• On the other hand, there is a strong risk of creating copycat websites, that is, sacrificing the identities and specificities of entities and territories at the altar of guidelines, which digital technology instead has the ability to enhance with great effectiveness.

With over 20 years of experience in creating websites, portals, and applications for municipalities of all sizes, Provinces, Metropolitan Cities, Regions, and public entities in general, YouCo guarantees the success of digital transformation projects, starting precisely from these two fundamental points of attention.

The creation of a municipality’s website in compliance with regulations requires PA representatives to deal with technical aspects that may initially seem daunting, but understanding them is not an end in itself, rather aimed at more efficient communication and relationship with the citizen.

In fact, although the guidelines may appear complex, once understood they help administrations to renew and optimize not only institutional communication, but also organizational processes and services offered to the community.

YouCo accompanies institutions on this journey from “bewilderment” to value creation:

• makes the technicalities of regulations easily understandable, avoiding frustrating waste of time and energy;
• once regulatory aspects no longer represent an obstacle, YouCo supports the structures involved in the project to define opportunities to be seized, objectives and work planning;
• finally, through a targeted training program, YouCo ensures that designated people are autonomous and efficient in management activities, so that the site and digital services can fully realize their potential over time.

Why rely on YouCo to overcome the obstacle represented by regulations?

• For specific expertise on the subject: YouCo has been creating fully accessible sites since 2004, even for private companies.
• Because thanks to 20 years of experience in supporting communication managers, technicians, administrators, and politicians, YouCo offers the significant advantage of being able to speak the same language as institutional stakeholders.

Full compliance with regulations is a fundamental aspect in creating an institutional website or application, but it does not exhaust the scope of the project, particularly its more strategic aspects.

The mix of project, technological, and design skills that YouCo brings to the field allows entities to realize the full potential offered by digital transformation.

From simplifying communication with the URP, to managing the canteen service, from publishing tenders and notices to tools for implementing the participatory budget, YouCo helps the PA to make technology and bureaucracy “disappear” to give way to service, utility, and identity.

The issue of identity can represent a critical theme in a context characterized by rather stringent guidelines, as demonstrated by the many cases where entities have a compliant site, but it looks like a photocopy of a thousand other sites, which don’t really create value in terms of empathy and relationship with users.

Thanks to the very high level of specialization achieved, YouCo creates tailored projects that enhance the specificities of each entity and territory.

• In terms of design, but also digital services offered to users, a municipality characterized by a strong tourist vocation cannot be treated like a municipality with an industrial vocation.
• Similarly, once the institutional purposes have been fulfilled, it is important that the website supports the administration in implementing the mandate plan.

Hence, the importance of choosing a partner like YouCo, which combines the most solid technological and communication skills with the ability to listen, understand, and concretize in a unique way the needs of each individual entity, thanks to a proven participatory design method, design thinking.

Although other platforms can be adopted upon request, for example WordPress, Open CMS is the Content Management System that YouCo prefers to use for creating websites and portals for PA. It is a modular open-source software solution of professional level, highly performant and secure.

The PNRR and the measures it provides for digital transition represent a hardly repeatable opportunity for Municipalities and the PA.

Here is a summary of the main measures, to be explored in depth on PA digitale 2026:

• Notice Investment 1.2 “Cloud Enablement for Local PAs”
• Notice Measure 1.4.1 “Citizen Experience in Public Services”
• Notice Measure 1.4.3 “Adoption of the pagoPA platform”
• Notice Measure 1.4.3 “Adoption of the IO app”
• Notice Measure 1.4.4 “Extension of the use of national digital identity platforms – SPID CIE”