Overview
Activity that allows designing and developing digital products (apps and websites) oriented towards the user and satisfying their needs. User Experience Design ensures that the interaction between product and user is simple, immediate, and pleasant.
The User Experience Design service is dedicated to creating apps and websites that perfectly respond to users’ needs. Through careful design, we guarantee a fluid, intuitive, and engaging interaction, making the digital experience simple and pleasant.
User Experience Design is a design and development activity that is fundamentally based on effective interaction between touch points (mobile application, web portal, etc.) and user. For a company that decides to embark on a path of digitalization and innovation, this activity is fundamental because it allows to make work activities more performant, with the use of professional apps for example, but also to increase the brand authority of the brand thanks to an efficient site that is useful for the user.
YouCo’s UX Designers have the task of bringing to life digital products capable of easily satisfying the needs of those who use them, whether they are internal company personnel or potential new customers. This is why every YouCo project begins with the Design Thinking activity.
YouCo’s goal, in the context of User Experience Design, is to develop, even before a user-friendly interface, a “good user experience” for the user. This concept includes all the elements that make the user experience pleasant and performant: speed of use, communicative approach tailored to the user’s reality, personalization, simplicity of use.
The digital team studies and monitors all interactions that occur between user and company brand, in this way the understanding of the user becomes more precise and easily applicable to the strategy. The perfect combination of design, communication, integration of organizational processes, sales and offering of products/services, allows the company to transmit a unified message to potential customers: a high level of quality that is reflected not only on the online channel, but also on the offline one.
