The portal of the Metropolitan City of Milan

Overview

The transition from Province to Metropolitan City required the design of a recognizable visual identity that is unique for all web communication tools: institutional portal, URP, and thematic sites.

The project stems from a careful analysis of needs and content, but above all, it is the result of a participatory work that continues to enrich over time, from the rationalization of numerous databases, to the optimization of various servers, up to the reorganization of contents and services. The layout and graphics of all web tools are characterized by high integration standards and image coordination, with a minimalist style of great clarity and formal cleanliness with the aim of strengthening the image of the Metropolitan City. The portal, created with customized and reusable modules, is based on the user experience of mobile navigation (smartphones and tablets), with ample space for buttons, interaction areas, and vertical scrolling.

The display adapts automatically to the device in use, to different monitor resolutions, and to the browser window size. The flexibility of adaptation is complemented by that related to information and participation thanks to the activation of connections with all social networks of the Metropolitan City: YouTube, Facebook, Twitter, Issuu, Pinterest, Instagram.